Gifford, R. and Comeau, L.A. (2011) Message framing influences perceived climate change competence, engagement, and behavioral intentions. Global Environmental Change, 21 (4). pp. 1301-1307.
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Abstract
The effect of motivational versus sacrifice message framing on perceived climate change competence, engagement, and 15 mitigative behavioral intentions was examined in a large Canadian community sample (n = 1038). Perceived competence, engagement, and several behavioral intentions were significantly greater after exposure to motivational framing than after sacrifice framing. Gender, age, income, and educational level moderated some results, and moral engagement and agentic language also played a role. The results support the use of motivational frames rather than sacrifice frames to increase the climate-related engagement and activation of community members.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Framing; Priming; Perceived competence; Engagement; Behavioral intentions |
| Author Affiliation: | University of Victoria, Canada |
| Subjects: | Atmosperic Science > Climatology Environmental Science |
| Divisions: | General |
| Depositing User: | Mr Balakrishna Garadasu |
| Date Deposited: | 23 Jan 2013 14:17 |
| Last Modified: | 23 Jan 2013 14:17 |
| Official URL: | http://dx.doi.org/10.1016/j.gloenvcha.2011.06.004 |
| URI: | http://eprints.icrisat.ac.in/id/eprint/9373 |
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