Balocco, R. and Perego, A. and Perotti, S. (2010) B2b eMarketplaces: A classification framework to analyse business models and critical success factors. Industrial Management & Data Systems, 110 (8). pp. 1117-1137.
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Abstract
The paper offers an overview of the eMarketplace business models linking them with the most relevant CSFs. On one hand, the identified CSFs must be considered by managers and entrepreneurs launching new eMarketplaces or managing existing ones, in order to define the strategy, the business model, and the value proposition for the company users. On the other hand, managers facing the problem of adopting internet technology to support a B2b relationship with business partners must learn to distinguish between the different B2b business models, in order to understand their impact on processes and more precisely evaluate the potential value offered by a B2b electronic intermediary.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Business-to-business marketing, Classification, Electronic commerce, International marketing, Internet |
| Author Affiliation: | Department of Management, Economics and Industrial Engineering, Politecnico di Milano, Milan, Italy |
| Subjects: | Social Sciences > Marketing |
| Divisions: | General |
| Depositing User: | Mr Siva Shankar |
| Date Deposited: | 01 Nov 2012 05:29 |
| Last Modified: | 01 Nov 2012 05:29 |
| Official URL: | http://dx.doi.org/10.1108/02635571011077799 |
| URI: | http://eprints.icrisat.ac.in/id/eprint/8625 |
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