Garcia, P.
(1978)
Small farm maize marketing : a case study from Northern Vera Cruz, Mexico.
Other.
Cornell University, Ithaca, New York.
Abstract
The findings of the study indicate that the local rural maize marketing system is operating reasonably well even though a level of monopsonistic practice exists. Comparison of the results from an econometric analysis of the variation in producer prices with marketing costs showed that prices vary rather systematically with differences in
processing costs and levels of maize moisture content. Price differentials slightly greater than transportation costs were encountered as the distance from the central market increased. The results of the marketing margin
analysis suggest that large monopsonistic profits are not characteristic: of the local maize markets. This absence of large profits is consistent with the market conditions analyzed within the market structure and conduct paradigm.
Increased marketing efficiencies can be achieved by ugmenting the flow of price information, by improving on-farm storage facilities and by encouraging the marketing of larger volume units
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