Thakur, D. and Chander, M. and Sinha, S. (2017) Whatsapp for farmers: Enhancing the scope and coverage of traditional agricultural extension. International Journal of Science, Environment, 6 (4). pp. 2190-2201.
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Abstract
Mobile internet in India has the strong potential to improve small farmer’s access to agricultural knowledge and information. The internet and social media penetration are likely to increase substantially in near future. Here lies an opportunity to use social media for sharing agrarian information to rural mobile internet users. WhatsApp; one of the most popular social media tools offers many unique advantages, which makes it a potent agricultural extension tool. However, its use is accompanied by many challenges, which also need to be addressed, to use it effectively.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Mobile internet, WhatsApp model, Advantages, Applications, Challenges |
| Author Affiliation: | Department of Veterinary and AH Extension Education, CSKHPKV Palampur (H.P.) |
| Subjects: | Crop Improvement |
| Divisions: | General |
| Depositing User: | Mr T L Gautham |
| Date Deposited: | 24 Jan 2018 08:09 |
| Last Modified: | 24 Jan 2018 08:09 |
| URI: | http://eprints.icrisat.ac.in/id/eprint/15309 |
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